In a bid to provide products with reduced cost of ownership, Ford has launched the Happy Pocket Service that offers competitive and transparent prices on the scheduled services starting at Rs. 2199/-. Ford has been working towards bringing products and services that make financial sense and reduce the overall cost of ownership for the customer. Ford wants to showcase its products as inexpensive and easy to maintain by committing to transparency, value and quality to improve the consumer brand experience.
Competing with other OEM, multi-brand and stand-alone workshops; the Happy Pocket Service initiative offers a vehicle report card check which includes replacement of the oil filter, sump gasket, use of semi synthetic engine oil and Ford genuine parts along with labour charges and car wash at a competitively lower rate than the competition. The service also informs the owner of the number of times the part has been replaced on the vehicle. The main USP is the price transparency, which the company claims no other manufacturer offers in the country.
Ford’s objective is to give complete piece of mind to customers by providing genuine Ford parts, tools and equipment with services carried out by trained technicians. Ford says it is using efficient technology and parts design in their new generation of vehicles coupled with service innovations and network expansion working towards reducing the cost of ownership. Ford also introduced the provision of using child parts that allows replacement of a single part instead of the entire assembly, resulting in reduced repair bills for the owners.
Currently, the car manufacturer offers other service initiatives which include Pan-India roadside assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card, and Quick Lane centre. The Happy Pocket Service will be offered through Ford’s 274 dealership outlets in 146 cities across India and the company plans to expand its after sales and service network to over 500 outlets by 2015.