Harley-Davidson has just announced an accelerated growth strategy for new products along with a new 250-500cc motorcycle.
Harley-Davidson is set to launch a number of motorcycles across various segments and with varying displacements. The motorcycles are under development and will be launched in the years leading up to 2022. These will include large displacement as well as small displacement motorcycles.
The biggest announcement comes in the form of an all-new motorcycle from Harley-Davidson that will have an engine displacement of 250-500cc. The company is looking to make its bikes more affordable to people and has already begun talking to various manufacturers in Asia (most likely India). Hero might be the choice the company goes for as TVS and Bajaj are busy with BMW and KTM respectively. The bike will be specially made for the Asian markets.
Harley-Davidson has also announced that it will produce a new modular platform that can support motorcycles with engine displacements ranging from 500cc to 1250cc. But this will only be after it launches its electric motorcycle, the LiveWire in 2019. A couple of other lightweight electric bikes are also planned for the future. The motorcycles produced on the new modular platform will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and a smaller 975cc Streetfighter, all of which are slated to launch in 2020. Additional models will come by 2022.
The iconic bike manufacturer is also bettering the way it reaches out to its customers. They are working to have a better dealership network, improved retail experience and smaller stores for urban areas. Harley-Davidson is accurately analysing, predicting and reacting to changing market conditions which is what most top companies seem to be doing nowadays. Only recently we saw BMW introducing their most affordable motorcycles, the G 310 R and G 310 GS in India.
With this latest notification, Harley-Davidson is clearly taking a major leap forward with its new motorcycles. They will look like a different breed but still be very much a Harley-Davidson. The company has always been admired by people who could and could not afford their motorcycles alike. With the lower displacement bikes coming, more people can now think of getting a Harley-Davidson.
Harley-Davidson 250-500cc Motorcycle
– The company is developing a new bike with an engine of 250-500cc
– It is being developed specifically for the Asian markets, talk with manufacturers already underway
– A number of high displacement and electric bikes also in the pipeline
– The products will be introduced in the years leading up to 2022