Hero Leap Side

Honda might have chalked out an aggressive plan to snatch the numero uno spot from its erstwhile partner but Hero MotoCorp wants its products to do the talking. India’s largest 2-wheeler manufacturer plans to launch 15 products by March 2014, which is certain to help them maintain their leadership in the India 2-wheeler market. All these products will see technology from Hero’s own R&D, with contributions coming from its partners. Out of the 15 products, quite a few of them will be launched in 2013 itself as Hero looks at benefiting from increased demand during the festive season.

Hero MotoCorp has gone international and entered quite a few markets, where it feels demand for commuter motorcycles is on the rise. Out of these 15 launches, only a few will be all new products, while most of them will be product refreshes. Hero intends to showcase its technologic capability and has applied for patents as well. The company plans to enter 50 new markets by 2020 and intends to have 20 manufacturing factories around the world. This will help them reach their turnover target of Rs. 60,000 crore.

Hero MotoCorp is working on many new products but the most exciting one is the updated Karizma. Spy shots of the motorcycle have emerged on the interweb and the company has confirmed it will use tech from its American partner, EBR. However the updated Karizma won’t be the first Hero motorcycle to be indigenously developed as the design and underpinnings still come from Honda. The company will launch its first bike developed from grounds up in 2014 which will be priced aggressively to take on competition.