Hero MotoCorp will retail these 200-300cc bikes from premium dealerships.
The Indian two-wheeler giant, Hero MotoCorp has been dominating the 100cc market for a very long time. Now the company is diversifying their portfolio by introducing four new bikes between 200-300cc segment. These bikes will be launched over the span of the next eighteen months and will go on sale via new premium dealerships.
The company will first focus on the 200-250cc segment bikes, then eventually will go for the 300cc segment. The Xtreme 200R and XPulse are the two of four bikes between the 200-300cc segment. The other two bikes will be revealed eventually. Hero MotoCorp has signed Indian cricket team’s captain, Virat Kohli to be the new brand ambassador. The retail sale of the Xtreme 200R will commence next week.
The new premium outlets will be in the metro cities and then the company will expand the network to the other cities. However, these premium outlets will be a mixture of dealer-owned and company-owned outlets. The company is also going to sell accessories like jackets, helmets, shoes, denim, riding-gears and sunglasses from these premium dealerships. All these accessories will be showcased at the EICMA expo in Italy.
Hero 300cc Bikes
– Xtreme 200R will go on sale from next week
– There will be two more bikes in 200-300cc segment
– These bikes along with the accessories will be retailed through new premium dealerships
Source – LiveMint.com