Sales trends for the months of the May and June 2017 show that KTM 390s outsell Dominar 400 in-spite of the higher price.
Bajaj launched the Dominar 400 power-cruiser last December and took the market by storm with an introductory price tag of Rs. 1.36 lakhs for the non-ABS variant. It’s obvious that when a motorcycle so good was offered for a mouth-watering price like that, demand would be on the higher side.
Hence sales initially were approximately over 3000 units a month but off late have started to diminish. Sales of the Dominar are –
* February 2017 – 3082 units
* March 2017 – 3216 units
* May 2017 – 882 units
* June 2017 – 927 units
KTM launched its 2017 range of motorcycles in February including the Duke 200, Duke 390 and Duke 250 (which came as a surprise). In comparison to the Dominar’s sales figures, the KTM 390s (both Duke 390 as well as RC 390) sales are –
* February 2017 – 418 units
* March 2017 – 871 units
* May 2017 – 1713 units
* June 2017 – 1627 units
It is clear that demand for the Dominar 400 has lessened while for the KTMs, demand has surged. It remains to be seen what strategy will Bajaj adopt to increase the sales of the Dominar. Bajaj targets to sell the Dominar at 10,000 units every month.
All the three motorcycles here in question come powered by the same engine, however in the Dominar 400, Bajaj has used inferior hardware and tuned it differently to match its cruiser characteristics. All the three bikes come powered by a 373.3cc single-cylinder, liquid-cooled, fuel-injected engine that is mated to a 6-speed gearbox but come with different power and torque figures.
The Dominar 400 puts out 35 HP and 35 Nm of torque while the KTM 390s produce a higher 43.5 HP (for outright acceleration) and 36 Nm and 37 Nm of torque for the RC 390 and Duke 390 respectively.
The Dominar 400 and KTM 390s are still one of the best value for money motorcycles that one can buy today, simply because of the features they come with and of-course the price too. The Dominar comes with LED headlamps, slipper clutch and an optional ABS. The Duke 390, on the other hand, comes with LED headlamps, slipper clutch, ABS as standard, WP upside down forks, ride-by-wire and adjustable brake and clutch levers.
The Dominar 400 retails at Rs. 1,41,611 for the non-ABS and Rs. 1,55,772/- for the ABS variant, while the KTM Duke 390 and the KTM RC 390 sell at Rs. 2,26,358/- and 2,31,097/- (all prices, ex-showroom).
KTM 390s Outsell Dominar
– KTM Duke 390 and RC 390 outsell the Dominar in May and June 2017 sales
– Both the Duke 390 and RC 390 are significantly priced above the Dominar
– The Dominar sold just 882 units and 927 units in May and June 2017 respectively