Lamborghini has become very serious about the Indian market. While at one end of the spectrum, the car market might be in doldrums, at the other end, sales of luxury and sports cars are increasing. Today there are almost all big supercar makers present in India, with Volkswagen deciding to take over Porsche imports and Ferrari launching its complete range. Now Lamborghini doesn’t want to be left behind and is planing to sell 50 cars a year by 2015. The Italian automaker recently opened its second India showroom in Mumbai.
However Lamborghini has a very different strategy to sell its supercars. The company will reach out to customers in tier-II and tier-III cities and does not plan to open a showroom in small cities yet. Last year Lamborghini sold 14 cars in the Indian market, while this year they are touted to sell close to 20 cars. In order to attract customer, Lamborghini will be inviting 15 select customers to drive the Lamborghini cars at the Buddh Internation Circuit. This track day will give prospective customers a chance to get behind the wheel of the bull for almost an hour and will be held every year in December.
The Italian automaker will start off its promotional activities by holding exclusive Lamborghini showcases at 5-star hotels in Pune and Ahmedabad. The company also plans to bring in its engineers and designers from Italy, to interact with prospective customers. Current owners will be given a chance to participate in competitive races in the coming year, thereby giving them the chance to witness their cars on the track. Lamborghini sells the Gallardo pried at Rs. 2.5 – 3.2 crore and the Aventador priced at Rs. 4.2 crore. The company is betting big on the Lamborghini Urus SUV to boost sales as Indians love SUVs more than anything.
