The Mahindra Mojo is now available in 15 more cities as part of a phase-wise launch strategy by the company. Mahindra wants to focus on tier-two cities to generate more customers.
Mahindra took its sweet long time while developing the Mojo sports touring bike. The end result was a good looking motorcycle with a smooth and punchy engine which comes alive beautifully on the highway. Mahindra, with its ever-so-slow approach in introducing the bike, launched the Mojo in four cities initially, namely Mumbai, Pune, Delhi and Bangalore only. Now after getting some encouraging response from the public, Mahindra has decided to start selling the bike in 15 more cities across the country.
Mahindra has announced a list of 15 more cities – Ahmadabad, Chandigarh, Chennai, Coimbatore, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Madurai, Nagpur, Vijayawada and Visakapatnam. The announcement coincides with the launch of the Royal Enfield Himalayan, which is widely considered as to be the direct rival to the Mojo. Addition of new cities to the list indicates that Mahindra has ramped up the production of the sports tourer at its Pithampur plant.
Though being of different genres, the Mahindra Mojo and Royal Enfield Himalayan are seen as rivals. The Mahindra Mojo is a complete highway muncher which is designed to cruise at high speeds in utmost comfort whereas the Royal Enfield Himalayan is a pure off-roading machine made to soldier on even in the absence of tarmac. But at the end of the day, both the bikes serve the same purpose – feeding their riders’ wander lust.
The Mahindra Mojo is the flagship touring bike from the Indian motorcycle maker. Priced at Rs. 1.63 lakhs (ex-showroom), the motorbike has a 295cc single-cylinder liquid-cooled engine which is tuned to produce 26.8 BHP and is mated to a 6-speed gearbox. The motorcycle features healthy equipment levels such as inverted front forks and monoshock rear suspension, Pirelli Diablo Rosso II rubber, front and rear disc brakes and a dual exhaust setup.
Mahindra Mojo Sales
– Mahindra has decided to launch the Mojo touring motorcycle in 15 more cities
– The list include many two-tier cities as Mahindra aims to expand its customer base
– The announcement comes at the same time as that of its perceived rival, the Royal Enfield Himalayan’s launch