Mahindra’s 2-wheeler division hasn’t really performed well, with only the power scooters bringing in sales for the company. The Stallio had to be pulled out of the market as it was plagued with problems. Now Mahindra plans to capture a bigger share of the 2-wheeler market and is planning heavy investments to the tune of Rs. 500 crore in its 2-wheeler division. The company is also looking at launch a wide range of products, which will help them to appeal to a wider customer segment.
Mahindra is setting up new assembling lines for its scooter and motorcycles, with an annual capacity of 1 million units. Mahindra will be re-launching the Stallio motorcycle in the next few months and is expected to go the media a glimpse of a new product in earlier June. Mahindra 2-wheelers is essentially Kinetic, which was brought over by the utility major for Rs. 100 crore. Till date Mahindra has infused close to Rs. 750 crore on its 2-wheeler division but is only incurring loses.
Other than the scooters and commuter, Mahindra also plans to bring in the Mojo motorcycle finally. Remember the Mojo was first showcased in 2010 and ever since Mahindra has been postponing the launch. Now we hear that the Mojo is all set to debut in 2014. Powered by a 300cc, single-cylinder, engine which uses liquid-cooling and 4-valves, the Mojo produces 26 HP of power output and 24 Nm of torque output. While this might look powerful for a 160 motorcycle, one must not forget that the competition has grown stronger since the first time the Mojo was showcased. Mahindra needs to pull out a stonking price for the Mojo to succeed.
Would you buy the Mahindra Mojo over the KTM Duke 200, Honda CBR250R and the Royal Enfield Classic 500? (assuming the Mojo is priced at Rs. 1.5 lakhs, on-road).
Update – We had a word with Mahindra 2-wheelers and they inform us that the Mojo will only arrive in 2014.