Mahindra Thar achieves a new production milestone in just 2.5 years
The new generation Mahindra Thar has achieved a new production milestone of 1 lakh units. The 1,00,000th model rolled off the assembly line recently, it was painted in the new Everest White shade.
Considering the fact that it is a lifestyle vehicle, 1 lakh units production is a huge milestone to achieve in just 2.5 years of time. We believe if the capacity was more and the supply chain in place all this while, the number would have been much more significant.
The Indian UV maker has tapped a wide variety of audience and made the Thar a very desirable product. The biggest USP of this vehicle is the styling and the road presence which is quite unique. Yes it resembles the Jeep Wrangler but the Thar has its own desi vibe to it.
With the recent introduction of 4×2 variants at a much lower price point, the Thar is now more accessible to a wider audience. Some of the variants have a huge waiting period of over a year.
Soon Maruti Suzuki will enter the mass market lifestyle segment with the Jimny. While the Jimny belongs to a relatively different segment, it will catch a lot of attention in the market and might put a small dent on Thar’s sales.