Mahindra is all set to export and enter the premium bike segment overseas with the new 300cc Mojo. The company plans to enter markets in Latin America, South East Asia and North Africa with their Mojo model..
Mahindra launched its latest model Mojo in the domestic market on 15th of October after 5 years of testing and development. Mahindra has priced the bike at Rs. 1.58 lakhs (ex-showroom, Delhi) as an introductory offer until Diwali. They are now expecting to start shipments of the model to international markets of Latin America, South East Asia and North Africa by the middle of next year.
Mahindra states that although the primary focus for sales of Mojo is presently the domestic market, export of the bike would start off by the middle of next year. The company is banking on Mojo’s technology which has been derived from the Mahindra Racing Moto3 World Championship bikes to make it stand out amidst stiff competition.
Mahindra has loaded the Mojo with various features, many of which are segment firsts. Many of such features have been taken from the Racing bikes, like the brakes and suspension. The brakes are discs which are largest in the segment at 320 mm (front) diameter while the upright handlebars and comfortable seats along with good set of suspension offers good ride quality as well.
Most Mahindra products are manufactured at its unit in Pithampur, Madhya Pradesh. Along with the Mojo, Mahindra also has the Centuro motorcycle and Gusto scooter in its 2-wheeler segment. The company already has its presence in 17 countries in South Asia, Africa, Middle East and Latin America and has been expanding continuously. At present it exports around 3000 units a month. Mahindra is now looking to increase this number with the introduction of the Mojo in the overseas market.