This year has been marvellous for Maruti Suzuki as it sells 11.48 lakh units. The company has a 44.8 percent market share in the April-November period of 2014.
Maruti Suzuki also known as the common man’s brand is reaching new heights. The country’s largest automobile manufacturer set record sales of 11.48 lakh units this year and dominated with a total market share of a humongous 44.8 percent from April to November 2014. The market share increased by 4.1 percent as compared to last year. The one million sold units is not surprising when you talk about Maruti. The company showed its ability in 2010 when it sold 10.6 lakh units. These amazing figures are boosting the company’s confidence to reach new milestones.
The brains behind the company’s planning and marketing strategies seem to be doing a stupendous job as the total sales of Suzuki have increased dramatically compared to last year. New models of the company have shown a much better impact on the market than any other rival company. Also, Maruti seems to impress the urban crowd as there have been enormous growth in these areas from the company’s prospective. The Gujarat plant which was the automaker’s plan for further expansion has been postponed for the time being, while the company stays adaptable to any changes made by the government.
Maruti Suzuki isn’t planning to stop at just 1 million units, it aims to sell 2 million units per annum and in order to do that, it is planning a massive product onslaught. Just like this year, which was excellent for Maruti Suzuki (in spite of the automobile market being in doldrums), next year is likely to be even better with products planned across all segments. The company will welcome the new year with the launch of the S-Cross while the YRA premium hatchback, DZire facelift, Ertiga facelift, Wagon R Stingray AMT and YBA compact SUV are all in the pipeline.
