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Delhi Auto Expo 2012 is the biggest platform in the Indian Automobile World. India being attractive ground for many car companies from India and abroad, it will see many innovative and surprising products. On day 1 of no. 1 automobile event, India’s no. 1 car company showcased many products which will draw the future roads for Maruti Suzuki India Ltd (MSIL). Company faced worst year because of several issues like Strike, Cancellation due to longer waiting periods, Declined sale figures in Festive season and last quarter. But now they are ready to fight back by strengthening their already strong product portfolio with their First MPV, ‘ERTIGA’. With this addition MSIL has now made foray into new ground which is already dominated by Giants like all time leader Toyota Innova and Mahindra Xylo. Remember that both products will be seeing upgrades at this same time. But to prove on those grounds will require pure skills like features, comforts etc and tactics of great pricing, efficiency etc.
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Today, Maruti Suzuki has unveiled the Ertiga MPV, which was showcased two years ago as a concept (RIII) at the 2010 Auto Expo. The Maruti Suzuki Ertiga will go on sale in March, 2012 and is based on the extended Swift platform. An all new K14B petrol engine debuts on the Ertiga, producing 93.87 BHP of peak power at 6000 RPM and 13.25 kgm of peak torque at 4000 RPM. ARAI certified mileage if 16.02 kmpl. The SX4’s 1.3-liter diesel engine will provide power to DDiS Ertiga, producing 89 BHP of power. Pricing has not been revealed.
M & M Xylo
1.4 Ltr K Series
2.5 Ltr mEagle
Price (in Lakhs)
8.5 – 13
7.2 – 9.5
From specifications above, it appears to be a cheapest and smallest of all, as it has always been with all the products of MSIL. So it intends to hit the sweet spot of Indian customers looking for MUV at price of medium sedans. Small from outside indirectly reflects to be small from inside. It seems hard to fit the 8th one in. All the contents, the size, engine options, Maruti reliability are now mixed together form a good recipe in all. Let’s see how it tastes to Indian personal and commercial customers.
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