Mahindra wants to introduce the specifications of a car into its SUV line-up, to reconstruct its design policy.
Mahindra & Mahindra is planning to modernise and reconstruct the way its vehicles are designed and developed. The automaker is probing to introduce the dynamics of a car into its SUVs. The company engineers believe that they can come up with such a vehicle which will be introduced between Rs. 6-9 lakhs. The company has to have new products coming and filling the new emerging space of a car UV.
Hence, the automaker is planning a product which will look like a UV, but will have all the dynamics of a car in it. The company that made some of India’s most rugged utility vehicles, such as the Scorpio, Bolero and XUV500 is now making its move to create a platform of vehicle which has bold looks of a SUV, but also specifications of a car. The move has been necessitated by changing desires of customers in India.
Mahindra’s line-up of SUVs has radically increased, while this resulted a decline in the firm’s share of overall passenger car market. From 11.56% market share in 2012-13, it came down to 8.47% in 2015-16. During the period, its sales declined 24.67% from 3,13,707 units to 2,36,307 units while other passenger vehicles sales grew comprehensively.
Next Mahindra SUV To Have Car Like Dynamics
– The company is planning a product which will look like an SUV, but will have all the dynamics of a car
– The vehicle will be introduced between Rs. 6-9 lakhs
– The market is filled with compact SUVs like the Vitara Brezza, Duster, etc.
Source – LiveMint.com