Nissan has commenced booking orders across its 20 dealerships for the diesel variant of Nissan Micra. The Diesel-powered Nissan Micra is expected to go on sale before Christmas this year. A comprehensive multimedia ad campaign (T.V., Radio, Print and Digital) has also been launched to support this activity. The company has sold around 4500 units of Micra. With the launch of Micra Diesel, Nissan will add another variant to its product kitty to cater to its Customers’ choice.
“The success of petrol variant of Micra in the domestic market has given us huge confidence to introduce Diesel variant within six months from the launch of petrol version. We are aware that this is a very important phase of our journey and we standby our commitment to provide Indian customers with a full range of products and services. We are confident that Diesel-powered Micra would fulfill the discerning needs of Indian Customers,” Mr. Kiminobu Tokuyama, MD and CEO, Nissan India, said.