French auto giant Renault is serious about launching the Oroch pick-up truck in India. However, the launch won’t happen any time soon.

Renault Duster Oroch Front
The Duster Oroch is a 0.5-tonne twin-cab pick-up truck

The Duster has been the only successful car that Renault has managed to sell in India. In overseas markets, the Duster spawns a pick-up truck variant which is called the Oroch. The Oroch looks quite good and is big on the practicality factor. The vehicle is a 0.5 tonne twin cab pick-up truck. The pick-up truck market in India hasn’t matured much yet and there is low demand for such vehicles. Tata has the Xenon pick-up available for sale while Isuzu sells the D-Max. These pick-up trucks make huge sense if you like travelling long distances hauling a lot of luggage.

Renault is now considering launching the Duster-based Oroch pick-up truck in India. The company feels that the pick-up segment has a lot of growth potential and it might be viable for them to launch the Oroch here. However, the vehicle’s launch won’t happen in the near future and there is still a lot of time before the French automaker introduces this product here. Renault is optimistic that the product will meet success once the pick-up market in India matures a bit and customers understand the fact that this product which is of a higher value offers an overall better total cost of ownership.

The Light Commercial Vehicle (LCV) market in Europe is quite big and Renault is a leader there. The company, however is aiming to become a world leader and not just a regional leader. Out of the total sales of LCVs globally, approximately 40% of them constitute of LCVs. Renault will also launch its LCVs in Australia and Thailand apart from India. Isuzu, a big player in the commercial vehicles market, is also betting big in India. The company is expecting the annual sales volume of such cars to rise to 10-15 million in less than 10 years from now.

Renault Duster Oroch Rear
Sales of pick-up trucks will sky rocket in India once the market matures up

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