French auto giant Renault has garnered terrific response for the Kwid in India. The vehicle’s bookings have crossed 50,000 and deliveries have also begun.
Renault India launched their newest offering in the market less than a month back. The French automaker launched the Kwid, an entry-level hatchback at a very aggressive price point and acquired a lot of positivity in the market. The company has now announced that they have received over 50,000 bookings for the vehicle in less than a month of the car’s launch which is simply mind-boggling. The Kwid is a great product no doubt but it also has some tough competition so attaining this feat is quite a big deal.
The Renault Kwid combines good looks, practical interiors and a good engine at a very affordable price point. The vehicle is powered by a 799cc petrol engine that is tuned to produce 53 HP of power and 72 Nm of torque. The engine is mated to a 5-speed manual transmission and the Kwid has an amazing ARAI-claimed fuel efficiency of 25.17 km/l. Renault will soon introduce a more powerful 1.0-litre petrol engine and also an AMT gearbox with the vehicle.
Renault India has had a good innings in the Indian market with the Duster that used to fly off the shelves. The Pulse, Scala, Fluence and Koleos tanked in the market though. The Kwid has got a lot of positive response which is good but with so much demand for the vehicle, the automaker will have to make sure it is also ramping up its service network else buyers might feel disappointed. Renault had earlier stated they will keep launching new trims of the hatchback to keep the product line-up fresh.
Deliveries of the Renault Kwid started a few days back. The hatchback is priced from Rs. 2.57-3.53 lakhs (ex-showroom, Delhi) and it competes with other entry-level hatchbacks like the Maruti Alto, Hyundai Eon, Datsun GO and of course the Tata Nano too. The automaker has got the pricing bang on and this is the most important reason for the vehicle’s high demand. It remains to be seen whether the demand remains consistently good or does it die down after a few months.