Royal Enfield targets Bengaluru, the information technology (IT) capital of the country for their newest motorcycle Himalayan.
Royal Enfield’s newest motorcycle Himalayan launched in March 2016, it has been creating a lot of influence in the country’s IT capital Bengaluru. This is the bike people have been waiting for, as the Himalayan is very simple and affordable adventure touring machine on two wheels which can take the rider almost anywhere in comfort. Royal Enfield has sold 4000 units of the Himalayan so far.
Royal Enfield aims to capture the market of Karnataka by targeting real adventure seeking riders for the Himalayan who wish to go ride on the rugged terrain leaving all the work and stress behind on the weekends. The Himalayan is Royal Enfield’s second motorcycle after the Continental GT which sets in a completely different segment from its previous cruiser models. The Himalayan comes with an all-new 411cc single cylinder, air-cooled, 4-stroke engine which makes 24.5 BHP at 6500 RPM and torque of 32 Nm at between 4000-4500 revs.
Royal Enfield is moving towards introducing new platforms and no doubt is doing quite well, as they aim to become the world’s largest mid-size (250cc-750cc) motorcycle manufacturer. The company is planning to establish more segment creating products and level up with the likes of well known brands such as Harley-Davidson and Triumph which already have their showrooms set up in Bengaluru, while Royal Enfield is introducing larger motorcycles, both Harley-Davidson and Triumph are offering smaller capacity motorcycles to capture the fast growing Indian market.
While these offshore brands are trying to capture the Indian market, Royal Enfield has an intention of widening their market abroad, in global cities such as London and Paris. The bike maker is opening a technical centre in the UK with a 100 member team. They are also preparing a technical centre in Chennai soon with a 500 member team. Royal Enfield is growing globally and is trying to position itself with the global competitors in the market.
Royal Enfield Targets Bengaluru For Mission Himalayan
– Royal Enfield trying to capture the market of Karnataka
– The brand is targeting young audience of Bengaluru seeking for adventure riding
– The bike maker is setting up their dealerships abroad in London and Paris
– They are opening a technical centre in the UK with a 100 member team