Suzuki’s 150cc cruiser in India has now remained unsold for two months.
Suzuki launched the Intruder 150 in November 2017, the motorcycle’s design is inspired by its elder sibling, the Intruder M1800R. The Intruder is the lightest cruiser motorcycle that the Japanese automaker offers globally. Quite naturally, the motorcycle received a good response at the time of launch. Thanks to its quirky styling, tried and tested 150cc engine and decent features, the Intruder did pretty well. However, over the last year sales began dwindling before coming to an entire halt in 2019.
Sales for the Intruder in February 2018 were 4895 units. During the same period, Suzuki introduced a fuel-injected version of the Intruder. Despite receiving a moderate response for the Intruder SP, the sales continued to fall. The Intruder registered a constant decline in sales post March 2018. Moreover, the last units of the Intruder were sold in December 2018 when it clocked 348 sales.
Suzuki tried their best to revive the Intruder’s sales. Consequently, Suzuki introduced the Intruder SP. The Suzuki Intruder SP is a special edition of the cruiser motorcycle and features a metallic matte black paint scheme with a red accent. The unique paint scheme along with a pillion backrest as standard gave the Intruder a fresh appeal. However, even the SP edition couldn’t help Suzuki recover the sales figures and the numbers continued to tumble.
The Suzuki Intruder is powered by a 154.9cc air-cooled engine, mated to a 5-speed gearbox. This setup produces 14.8 BHP of peak power and 14 Nm of peak torque. Features on offer include a single-channel ABS, a fully digital instrument console, LED projector lamp, LED tail-lamp, twin-exhaust muffler and split seats. The Suzuki Intruder rivals the Bajaj Avenger 180. Prices for the Suzuki Intruder range from Rs. 1.02 lakhs to Rs. 1.08 lakhs (ex-showroom, India).
Suzuki Intruder Sales
– Launched in 2017, received a good response upon launch
– Sales dwindled post-initial hype
– 0 units sold in January and February 2019