The Tata Tiago has been well received in the Indian market and its bookings have crossed 20,000 units. Surprisingly for Tata Motors, 70% of its bookings have been for the petrol variants, leaving the company to play catch-up.
Tata Motors has been making huge strides in the automobile industry lately, and much of its success has been attributed to the Tiago. The bookings have surpassed a count of 20,000 and enquiries have been well over a lakh for their latest hatchback. This model, which was launched in April, has been nothing short of a revelation for Tata Motors, putting it on par with the Hyundai i10, Maruti Suzuki Celerio and Chevrolet Beat. Tiago comes as a boon for Tata Motors who have lined up as many as three new models for launch, the Hexa, Nexon and Kite 5.
The petrol variant has a 1.2-litre 3-cylinder Revotron engine which churns out 84 BHP of power and 114 Nm of peak torque. The torque-focussed diesel Tiago comes with a 1.05-litre 3-cylinder Revotorq motor that produces 69 BHP of power and 140 Nm of peak torque. Both the variants are mated to a 5-speed manual gearbox and send power to the front wheels. The petrol Tiago has an ARAI-certified mileage of about 23.84 km/l whereas the diesel one gives out 27.28 km/l. The petrol model is priced from Rs. 3.20-4.75 lakhs while the diesel powered Tiago is priced between Rs. 3.95-5.54 lakhs (all prices ex-showroom, Delhi).
Tata Motors have had hopes pinned on the Tiago and the vehicle is performing quite well. But their expectations headed in a different direction when the demand for petrol variants went up to about 70% of the total bookings and Tata Motors was clearly not in place to accommodate that.
The company has stated that it will take 8 months for them to restore normalcy and thus, waiting period could increase temporarily. The staff will have to realign their production line and work multiple shifts as well. Currently, at the Sanand facility, a secondary shift has been designated to address this muddle.
Tata Tiago Bookings Hit 20,000
– Tata Tiago has had over 1,00,000 enquiries and 20,000 bookings since its launch in April
– 70% of those bookings are for the petrol variants
– Tata Motors has been altering production lines and putting in multiple shifts, and waiting period could increase temporarily