A close look at the sales numbers of MUVs sold in India in December 2014.
MUVs are in great demand because they provide a high level of mobility. Right from the Datsun GO+ to the Toyota Innova, each one of them offers space for seven passengers irrespective of what price range they are offered in. Compact MUVs are finding even more popularity among budget car buyers who were once potential customers for hatchbacks and compact sedans. The Datsun GO+ has set an amazing example of an attractively priced MPV that offers a lot more practicality than its rival, the Maruti Eeco.
The Mahindra Bolero has been a good performer always. It is very shocking to see Maruti sell a vehicle like the Omni without any upgrades or safety inspite of knowing that it sells well. The Maruti Ertiga overtakes the Toyota Innova this month. The Innova, despite being so over-priced is selling in very good numbers every month. The Mahindra Xylo which is a much cheaper option sells a fraction of the number of units that what its rivals are selling. This is surprising since Mahindra recently updated the Xylo.
The Tata Sumo sold 1324 units which is decent for such an old vehicle but Tata Motors will hopefully update it sometime in the future. Chevrolet Enjoy, Tata Aria, Nissan Evalia and the Tata Venture are some of the market duds in this segment. Nothing seems to be done to boost sales of the Evalia or Aria as both Nissan and Tata Motors have accepted that these vehicles aren’t meant to sell. It will be wise to pull both these cars out of the market and concentrate on new products.