It is a talking newspaper from Volkswagen, this time to introduce the Vento, its entry level sedan in India. The Vento has an extremely elegant and pure design which is a result of passionate craftsmanship. The communication brings this alive through the talking newspaper. Volkswagen has partnered with the Times of India and The Hindu for this nationwide communication released today. The company’s aim was to be able to emotionally connect to their customers with their product and what better way than being able to directly speak to them with the aid of a newspaper.
Twenty two lakh chips were specially sourced for the one time exercise costing Volkswagen Rs. 5 crore.