The Volvo XC90 Ocean Race Edition has been launched in two colours, Blue Pearl and Electric Silver metallic colour. It sports an exclusive Ocean Race emblem on the side fender and the roof rails. While the five-seater SUV costs Rs 50 lakh, the seven-seater is priced at Rs 51.5 lakh. Volvo plans to sell 25 XC90 Ocean Race Editions in India.
A total of 10,000 special edition cars are expected to be sold worldwide as part of the nine-month long Volvo Ocean Race. At different stopovers, the limited editions would be launched. In India the limited edition was launched in connection with the Volvo Ocean Race Kochi stopover.
Volvo is currently marketing its products through four dealerships which are located at Delhi, Mumbai, Hyderabad and Chandigarh. The compaany is fully importing its cars and there are no plans at present to set up a plant.