Datsun indirectly targets Maruti Wagon R in a tweet which came soon after CM Kejriwal’s car went missing from Delhi Secretariat.
Delhi Cheif Minister Arvind Kejriwal’s blue Maruti Wagon R has been his faithful companion during various Aam Aadmi Party campaigns. The little hatchback became the most loved as it signified the man’s allegiance to end VIP culture in India. A tweet from Nissan sub-brand Datsun indirectly targets the Maruti Wagon R by mocking it as useless after CM’s car went missing on Thursday.
The ‘AAPMobile’, as it is popularly known, is a humble old Wagon R which is used by different Aam Aadmi Party members from time to time. It was stolen from outside the Delhi government headquarters. Datsun India, on its official Twitter page, posted a tweet addressed to CM Kejriwal which reads “Sorry for your loss, sir. It’s time to shift to a real Aam Admi Car. Car Lao, Be-Car Nahi” followed by a screen grab from its redi-GO TV ad with a caption “Car, Yes, Be-Car, Useless”.
The Datsun redi-GO is an entry-level hatchback which competes with the likes of the Renault Kwid and Maruti Alto. Priced from Rs. 2.41 lakhs (ex-showroom, Mumbai), the redi-GO is available with two engine options. While Datsun India’s #VoteForChange commercials are very popular because of heavy marketing, the car itself is quite underwhelming in some aspects. The brand recently launched the redi-GO Gold edition to spruce up demand during the festive season.
While it is clear that there was no direct attack by Datsun, their message might not go well with the Wagon R maker Maruti Suzuki. It’s ironical that every month, the “real Aam Admi Car” finds only 2600 takers whereas the “useless” Wagon R makes it to 14,000 new homes. On another note, the stolen car has been finally recovered by the police in an abandoned state from Ghaziabad today!
Datsun Calls Maruti Wagon R Useless
– Datsun posts tweet soon after CM’s Maruti Wagon R is stolen
– Tweet claims redi-GO to be the real commoner’s car and mocks Wagon R for being useless
– Datsun used a capture from popular TV ad series which reloves around the “VoteForChange” slogan