FCA has revealed its network strategy for India and the company will launch new Destination Stores across the country.

Jeep Grand Cherokee India Launch
The Mumbai Destination Store sells Fiat, Abarth and Jeep cars under 1 roof

FCA seems to be showing some aggressiveness for the Indian market now. The company is setting up dealerships and service centres in major cities of India and these facilities will sell Fiat, Abarth and Jeep brands. The company intends to make sure that all customers have a good experience with the sales and after-sales service.

The first Jeep Destination Store was started in Ahmedabad in September this year. The automaker has now opened a brand new dealership in Mumbai that sells Fiat, Abarth and Jeep cars under 1 roof. This new FCA Destination Store is located in Worli, a place where quite a few marquees have their showrooms. Mumbai also gets a 12,035 sq-ft service centre in Andheri (East) on the Western Express Highway.

Apart from that, Chennai also gets a Jeep Destination Store at Old Mahabalipuram Road (OMR) and it is a 3S facility spread over an area of 17,700 sq-ft. Delhi also gets a 11,700 sq-ft showroom at Mathura and a 12,000 sq-ft service centre at Moti Nagar. Fiat will also introduce Camp Jeep in India and it will allow customers to experience their vehicles off the road.

FCA Network Strategy

– Mumbai gets a new Destination Store in Worli
– Chennai gets Jeep’s largest 3S facility ever
– Ahmedabad and Delhi also get new Destination Stores

2016 Fiat Urban Cross Review
FCA will also launch the Camp Jeep campaign in India