7th of June, 2012 was a day to cherish for the Italian automaker, Fiat. The day was marked as Fiat sold its 100,000th 500 city car in UK. It is almost four and a half years since the model was launched in the market. This is not the only success stories for the 500. Recently, in the month of April, the UK sales figures placed the 500 among the top 10 best sellers in the country. In that month alone the sales figure was 2600 vehicles.
“We were always confident that the 100,000 landmark would come. It’s a wonderful achievement and I am sure that we will see many more sales successes in the years to come.” Elena Bernardelli, Marketing Director, Fiat Group Automobiles UK, said.
During the announcement of this big success, Fiat also came up with few facts about the UK car buyers. It was seen that among all the 500s sold, a good 80 percent of the sales were that of the 1.2-litre petrol engine model. Only 8 percent of the sales were attributable to the 0.9-litre two cylinder TwinAir version. 48 percent of cars that were purchased belonged to the top of the range Lounge trim. Yet another interesting fact was most of the buyers preferred colors like Bossanova white, Pasodoble red, Volare light blue and the metallic Crossover black.
The Fiat 500 was one of the retro cars produced between 1957 and 1975. It was in the year 2007, on the 50th anniversary of its launch, the company launched the New Fiat 500, whose design was inspired by the old 500 thus giving it a retro-look, but this time heavier and larger with front-wheel drive. What was more attractive was the pricing as the car was cheaper than the Volkswagen Beetle and Austin Mini.