Ford India has re-positioned the Fiesta after selling 1 lakh units and launched it as the Fiesta Classic in two new trims, LXI and CLXI. The Fiesta Classic petrol (1.6 Duratech) variant starts at Rs. 5,49,030/- while the diesel (1.4 Duratorq) variant starts at Rs. 6,48,000/- (all prices ex-showroom, Delhi). The Fiesta is also available in SXi trim. The Fiesta Classic is now aggressively targeting prospective buyers of the Toyota Etios and Maruti Swift DZire.
“With a proud and loyal customer base, the Fiesta has been one of the main stays of our product brand portfolio in India. With the elegant Fiesta Classic’s thrilling on-road dynamics, refreshingly classy new interiors and proven frugality we invite more customers to experience and benefit from the additional new variants we are offering with our classy product,”Michael Boneham, MD and president, Ford India said.
The new Fiesta Classic gets a new interior with Ebony and Jasper Blue coloured instrument panel, a new centre and floor console finished in Graphic Metallic, new seats with soft feel fabric and enhanced dual tone door trims. In addition, all the product variants will display the Classic badging on the rear and will be available in a new Colorado Red body colour. The Fiesta is also available in Moondust Silver, Diamond White, Panther Black, Sea Grey, Morello, and Chill colours.
2011 Ford Fiesta Classic Price (ex-showroom, Delhi) : –
Ford Fiesta LXi Petrol – Rs. 5,49,030/-
Ford Fiesta CLXI Petrol – Rs. 5,99,000/-
Ford Fiesta LXI Diesel – Rs. 6,48,000/-
Ford Fiesta CLXI Diesel – Rs. 6,89,000/-