The Figo Aspire has garnered around 4000-5000 bookings within a month of launch and is quickly gaining to be Ford India’s new volume seller after the EcoSport.

Ford Figo Aspire Features
Ford is aiming to make the Figo Aspire its next volumes puller after the EcoSport

Ford dealerships around the country seem to be a happening space right now as the new Figo Aspire has managed to gauge interest from a tonne of individuals having received 4000-5000 bookings within a month of launch. Competitively priced from Rs. 4.90 lakhs, the Figo Aspire competes in the very popular and crowded compact sedan space and it is interesting to see the late comer make it big against established rivals like the Maruti DZire, Hyundai Xcent, Honda Amaze and the likes.

The Figo Aspire is an extremely important product for Ford India as the company is looking to increase its cumulative volumes in the country. At present, the EcoSport is the only mass market offering in the company’s lineup and Ford clearly needs better selling products to gain ground in the Indian market. With the Aspire, the automaker did its homework well bringing in a host of safety and convenience features as standard, coupled with appreciable styling and roomy interiors. Moreover, the American auto giant has introduced several segment firsts on the compact sedan, putting its late arrival to good use.

Doing a quick recap on the specifications, the 2015 Ford Figo Aspire is offered in three engine options inclusive of a 1.2-litre petrol producing 88 PS and 112 Nm of torque and a 1.5-litre diesel producing 100 PS and 215 Nm of torque. Both the models come paired to a 5-speed manual transmission as standard. The Aspire also comes with a segment first 1.5-litre petrol motor churning out 112 PS and 136 Nm of torque, paired to a 6-speed PowerShift dual-clutch automatic gearbox. The compact sedan comes with dual airbags offered as standard on all variants.

Ford Figo Aspire Shootout Comparison
The Figo Aspire is competing in a segment that averages over 30,000 units per month