2014 Ford EcoSport Europe

While the launch for the much awaited Ford EcoSport is just around the corner, we get a notification from the manufacturer to experience and explore the mini SUV. The all new Ford EcoSport will be showcased at Infinity Mall, Mumbai from 15th to 17th March. Ford will also showcase the EcoSport at the Saket City Walk Mall in Delhi at the same time. The company will showcase the EcoSport at the Ambience Mall in Gurgaon on the 22nd of March and Mantri Square Mall in Bangalore between 29-31st March. Ford believes that showcasing the car ahead of its launch in malls will help the Indian buyers to explore the product easily while shopping at weekends.

The America carmaker conducted a similar campaign before launching the Ford Fiesta. Ford had also introduced a pre-launch Ford EcoSport Urban Discoveries Campaign for brand awareness. Reminding you about the tech specs of the EcoSport, the baby SUV will be powered by a 3-cylinder, 1.0-litre EcoBoost petrol engine producing 118 BHP of power with 170 Nm of torque, coupled with a 5-speed manual or a 6-speed automatic transmission. This engine is expected to offer mind boggling mileage.

The diesel engine on the EcoSport will have a displacement of 1.5-litres, producing 90 BHP of power with 204 Nm of torque, mated to a 5-speed manual gearbox only. Expect it to be priced very aggressively as it is being heavily localized, hence the delay in launch. Ford EcoSport official bookings will open by March-end, while the launch will happen in April first week and deliveries will commence in May. A range of segments including hatchbacks, sedans and entry-level SUVs will feel the heat from the EcoSport.

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