Mahindra will be launching 4 new products in India in the coming years, one of which will rival the Innova.
As a prime UV maker, Mahindra enjoys supreme position and image in India thanks to its diverse product portfolio. Yet, there are some segments where Mahindra has failed to make progress. To counter this, four new Mahindra SUVs are in development stage and will hit our market in the coming years. Two of them are based on an all-new platform while the other two will consist of a re-branded SsangYong Tivoli and a Toyota Innova rival.
Expected to be launched this year, the new MPV which will go against the Innova is codenamed as U321. As the launch phase is nearing, extensive testing of the 7-seater vehicle is being carried out and several test mules have been spotted. The U321 is built on a monocoque chassis and follows conventional MPV styling with large glass area and long wheelbase. It will feature leather upholstery, automatic climate control and touchscreen infotainment amongst a host of other features.
The new MPV is expected to be powered by the 1.99-litre diesel engine that develops 120 BHP of power and is employed in multiple Mahindra SUVs currently. The U321 MPV comes as a replacement to the ageing Xylo and will under-cut cheif competitor Toyota Innova by a big margin.
The next product under development is a 5-seater compact UV which will lock horns with the Hyundai Creta, Renault Duster and the like. Expected to be launched by 2019, it has been codenamed as S201. It is essentially a rebadged version of the SsangYong Tivoli, which features a futuristic design and well-sculpted interiors. As is the norm with this segment, the Tivoli will be available with petrol and diesel powertrains.
The other two products will be based on a new global platform. While one is an SUV which will be sold in international markets as well, the other one is aimed squarely at the domestic market. They are expected to hit our shores in four years from now and will revamp the brand’s positioning and image in the country. The car maker is leaving no stone unturned in a bid to change the market perception of crude and utilitarian associated with its products.
New Mahindra SUVs
– Mahindra plans four new SUVs for India by 2021
– One among them is Toyota Innova rival, launch expected soon
– SsangYong Tivoli will also be launched under Mahindra brand name
– Other two products are based on an all-new global platform
Source – ET Auto