Mahindra plans to start production of the Mahindra Pik-Up for the US market by the end of this year and commence its sales by February next year. The Mahindra Pik-Up was recently launched in Australia. Mahindra had earlier planned to launch the Pik-Up in U.S in 2009 but due to recession and dwindling market demand for pick up trucks, Mahindra had postponed the launch of the Pik-Up.