Honda 350cc Motorcycle
Honda’s current CB350 range has not troubled Royal Enfield by a lot

The current 350cc motorcycle lineup of Honda comprises the H’ness CB350 and CB350RS

Honda Motorcycle & Scooter India (HMSI) has announced that its 350cc bike lineup will grow in the coming years as the Japanese brand takes the fight to segment leader Royal Enfield.

President of HMSI, Atsushi Ogata, has revealed that the 2-wheeler maker aims to sell 3 lakh motorcycles in the mid-capacity (250-500cc) category in the next 3 years in India.

“Sooner or later we will also have our new lineup, with additional products (in our) portfolio. The number of models in the mid CC segment will increase year by year. Surely (sales will go up) to 3 lakh (units) within 3 years. (That is) our internal target,” Ogata said.

The country’s second largest 2-wheeler manufacturer currently sells the H’ness CB350, CB350RS and CB500X in the 250-500cc segment.

Honda Hness CB350 vs Royal Enfield Meteor 350 Comparison 7
Honda is encouraging its existing Big Wing dealers to open smaller branches in small towns

Honda is expected to introduce another model based on the CB350 platform and it is likely to be a scrambler, which would be apt to take on the upcoming scrambler-style motorcycle from Yezdi.

The share that Honda holds in the 250-500cc segment, which clocked 2,76,365 units between April and October this year (first 7 months of FY22) in India, is 6.8 percent.

Whereas, Royal Enfield holds a 88.6 percent share in the segment by selling 2,44,964 units. Thus, the expansion of the Honda 350cc motorcycle lineup will be done with the sole aim of stealing a chunk of Enfield’s customers.

While Honda expands its lineup over the course of the next 3 years, its Big Wing outlets would have grown in number too, from the current 70 to 300 by 2024, while by the end of the current financial year, there will be 100 Big Wing outlets in India.