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The Japanese 2 wheeler giant, Honda 2 Wheelers has announced its plans of launching a new motorcycle in the Indian 2 wheeler market which will go into direct competition with the other motorcycle manufacturers present in India namely, Bajaj, KTM, Kawasaki, Yamaha and Hero Motocorp. The Indian subsidiary of the Japanese manufacfurer, Honda Motorcycles and Scooters India (HMSI) has announced that the new motorcycle will be priced close to Rs. 1.15 lakhs (most probably ex-showroom, Delhi). At this price bracket, it will make it a direct rival to the newly launched KTM Duke 200 at Rs. 1.17 lakhs and the “uber cool” Yamaha R15 V2.0 at Rs. 1.07 lakhs.
You might have very well guessed by now which Honda motorcycle we are talking about. Yes, it is none other than the Honda CBR150R. Showcased at the 2012 Delhi Auto Expo that took place at Pragati Maidan, Delhi last month it surely caught everyone by a pleasant surprise. The Honda CBR150R looks very similar to its big brother, the Honda CBR250R from the front and the back. The CBR150R however gets the smaller Honda 150cc displacement engine. However, in terms of power and torque it will be definitely outperforming the current 150cc powered Honda bikes like the CB Unicorn and CB Unicorn Dazzler.
Honda after the split up of its long term JV with Hero is planning to get more aggressive in the market with the launch of new products across different segments. Honda Motorcycles recently overtook TVS Motors to become the 3rd largest motorcycle manufacturer in India behind Hero and Bajaj. With the CBR150R, Honda aims to sell about 3500 units per month thus inching it closer to the top 2. Honda has also announced it is going to launch the Dream Yuga, a 110cc commuter motorcycle in the Indian market this year.
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Source – BusinessStandard