Hyundai ix ionic concept side

Hyundai’s current US lineup consists of two SUVs – Tucson and Santa Fe. The South Korean carmaker is planning to add a new entry level SUV/Crossover to the lineup. The automaker believes that the crossover segment is currently gaining popularity rapidly and agrees that they are not able to capture a significant share of this segment. Hyundai claims that they lead the industry in sedans, holding a 7 percent share of sedans in the US market. However, in the SUV segment, they hold only 2 percent share.

Hyundai believes that the crossover body type has a good potential in the current market scenario. Not many details have been revealed about the upcoming SUV by the carmaker but it is strongly expected that Hyundai is considering a compact crossover for the US market, which will be smaller than the Tucson. What we can always expect from Hyundai is unending list of high-tech features and gorgeous Fluidic design language at an affordable price. The only aspect to be looked upon by Hyundai is the driving dynamics of their vehicles, which is said to be improving with their future products.

Hyundai launched the 2013 Santa Fe Sport in the US market earlier this year, which received tremendous demand. A redesigned Hyundai Tucson is also under works for 2015 launch. To further boost their presence in the SUV segment, Hyundai will soon launch the compact SUV. We can also expect Hyundai to launch the baby SUV in India to compete with the likes of Ford EcoSport and Renault Duster. Expect the Nissan Juke sized compact SUV to be priced aggressively when launched in India. The company was spotted testing a highly camouflaged crossover in South Korea recently.

Hyundai ix ionic concept back

Source – Edmunds