Royal Enfield has discontinued the Electra brand from their line-up, but some bikes are still available with dealers.
Royal Enfield has discontinued the Electra brand from their line-up and the motorcycle is no longer to be seen on the company’s official website. The Electra was one of the lowest priced motorcycles offered by the British brand. Royal Enfield now sells the Continental GT, Himalayan, Thunderbird, Classic and the Bullet range in their lineup.
The production has been stopped for the model, but buyers can still get their hands on the Electra as long as stocks last with dealers. The higher demand for their latest range of motorcycles like the Himalayan, Thunderbird and the Classic series has been the reason for discontinuation of the Electra brand as the profit margins were limited from the particular range. Besides, other models were showing better sales as well as bulky profit margins.
The Royal Enfield Electra was introduced way back in 1995-97, since then it has been playing a vital role for the company’s success. The motorbike was only available with a 350cc engine and the bike maker was said to be working on the Electra 500 which is unlikely to be launched now. The company is discontinuing only the Electra brand, the Bullet range is still available for buyers. The company will be clearing stocks of the Bullet Electra in the coming months.
Royal Enfield Bullet Electra 350 Discontinued
– Royal Enfield has discontinued the Electra range from their line-up
– The Electra was one of the lowest priced motorcycles offered by the company
– The company will be clearing stocks of the Bullet Electra in the coming months