Mahindra has not revealed anything about a new logo for its farm equipment and CV businesses
Here we have the trademark of a new logo which Mahindra is likely to use for its irreplaceable farm equipment and commercial vehicle (CV) businesses.
When Mahindra unveiled its new ‘Twin Peaks’ logo in August, it said the new logo will be reserved for its SUV portfolio. At the time, the automaker had said its ‘Road Ahead’ logo will be retained for its commercial vehicle and farm equipment products.
Recently, Mahindra has received the trademark for at least 2 new logos, 1 of which looks set to be used for the brand’s commercial vehicle and farm equipment business.
It is well-known that the automaker is planning big for the future and aims to invest Rs. 3000 crores for the farm equipment segment and Rs. 1500 crores for various subsidiaries by FY24.
This new Mahindra farm equipment logo would serve well for a complete new brand identity for such vehicles, while also having resemblance to the new logo for the brand’s SUVs.
After waiting for close to 2 years, Mahindra has received the trademark for the new logo which it will use for its EV models.
People with good memory would immediately recognise seeing this logo in January 2020 when Mahindra updated the logo of its electric mobility division.
Since then, a lot has changed and the Mahindra Electric Mobility Limited (MEML) was, in March this year, merged with Mahindra in a bid to consolidate the brand’s EV vertical.
This new logo is likely to be used for the 8 new EVs which Mahindra will launch in the market before 2027, at which time, the market is expected to have seen 20 percent penetration of electric SUVs.
Among them, 4 models will be based on existing internal combustion cars, while the rest will be all-new vehicles. Apart from setting aside Rs. 3000 crores (by FY24) for its EVs, Mahindra is also looking for investors to grow its EV business.
