Mahindra KUV100 NXT & Marazzo MPV To Face The Axe
Both cars have failed to attract a decent number of customers, thus making it unfeasible to keep selling them.
Mahindra has decided to discontinue the 2021 KUV100 NXT and the Marazzo, both of which are low-selling vehicles, and turn its attention completely toward its core models.
This move was anticipated, for the utility vehicle manufacturer announced in April that it will not be making mini SUVs, hatchbacks or sedans in the future (read article here), only omitting the MPV part of its plan.
The numbers back Mahindra’s decision, as, so far in 2021, it has only been able to retail 21 units of the KUV100 NXT and 711 units of the Marazzo.
Launched to poach customers headed toward the Toyota Innova Crysta camp, the Marazzo never really took off despite being a capable people carrier as it had to duke it out with the Maruti Suzuki Ertiga as well.
While Toyota has sold 19,300 units of the Innova Crysta since January this year, Maruti retailed 37,286 units of the Ertiga thus far in 2021.
It was widely expected that Mahindra will introduce its mStallion 1.5-litre turbo petrol in the Marazzo. But with it now scheduled to be discontinued, that engine will only be seen in the second-generation XUV500 which will be launched in 2024.
Technically the 2021 Mahindra KUV100 NXT will live on, since the moniker will not be gone even after the ICE model gets axed, as Mahindra plans to put the eKUV100 on sale in the market by early 2022.
To cost Rs. 8.25 lakhs (ex-showroom, Delhi), the EVs retail price was revealed by Mahindra at the 2020 Auto Expo, it will be an urban runabout with a 55 HP electric motor and 150 km range from a 15.9 kWh battery.
Source – AutocarIndia.com