Mercedes-Benz India today announced the roll-out of the ‘Star Fascination Fest 2010’ in Mumbai. This event saw the unveiling of the distinctive “Inspired by Mercedes” collection by the ace designer Manish Arora. Retail launch of exclusive collection “Inspired by Mercedes” by renowned fashion designer. Manish Arora drew inspiration from the fascinating cars for the Pure Fascination Collection. The collection showcased was engineered with immense passion and detail for luxury for evoking a new sense of fascination into the world of fashion. The new Fascination Line for Mercedes-Benz was a tribute to the brand’s style, sophistication and elegance. With this association Mercedes brings in young, vibrant, colorful energy whilst retaining the sophistication and class of the Brand. The ensemble would retail clothes and accessories from the new ‘Inspired by Mercedes collection. Priced between Rs 3,500 and Rs 5,000, these exclusive products designed by Manish Arora shall be retailed across Mercedes-Benz dealerships and Manish Arora outlets.
“Mercedes-showrooms have been designed with the whole family in mind. The objective is to engage people with the innovations and stories that have shaped automotive history and ignite young people’s passion for the future. At the same time, the premium segment is a statement of the lifestyle of the customers and Mercedes-Benz showrooms across the country reflect this approach of the brand. Our dealerships offer an experience far beyond car-ownership. They are a lifestyle statement complete with gaming consoles, designer accessories, high-end café, interactive virtual experience zones and drives total brand experience.” Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, said.