Nissan Motors has announced its third edition of the Nissan Student Brand Manager (NSBM) program starting this month. This is a 6 month long campaign and is meant for the management students across 25 cities in the country. The launch of the campaign was announced by Mr Dinesh Jain, Chief Executive Officer, Hover Automotive India Pvt Ltd, Nissan’s Sales & Marketing Partner in India. The announcement was done by him in the presence of past winners of the NSBM. While launching the campaign, Mr. Jain said that the fact that NSBM enters the third consecutive season reflects that
Nissan is serious about identifying and nurturing management talents in order to give them the right exposure in the field of marketing. Nissan’s Student Brand Manager 2012 is an opportunity for the students to seek, implore and stretch their capabilities through their association with Nissan brand.The 2012 edition of the NSBM campaign has a slightly revised format from the last year and has internationally renowned panelists like marketing guru Dr. Nirmalya Kumar from the London business school.
The campaign will be culminating in the selection of 30 Nissan Student Brand Managers who will receive a grant of Rs.10,000 per month for 6 months to help them conceptualize and implement innovative ideas on Nissan brand visibility and sustenance. NSBMs will be given Nissan Micras to help them feel and engage their thoughts in line with the product propositions. Leading B-schools including IIM-Indore, Narsee Monjee Institute of Management Studies, IMT Ghaziabad, IIT-M, IIMS, DoMS, VIT, Institute of Management, Orissa, Birla school Of Management, Kolkata, IIM-C, will be participating in the campaign.