CNBC-TV18 has partnered with AvaniTV and launched Live CNBC-TV18 for vehicles on Indian roads. To make this service available, the subscriber would need to invest in the avaniTV car kit and LCD screen, and would be able to access LiveTV, movies, internet radio and YouTube. The installation does not tamper with any equipment of standard fitting inside the car. At present the product is available in over 15 cities in India. We are yet to be informed about the price, so can’t really judge whether it is good value or not!
“Our core viewers are business decision makers on the move and our channel philosophy has always been to deliver 24/7 accessibility to them across touch points. This is the reason why CNBC Channels have emerged as one of the leaders in ‘Out of Home’ TV viewing in the last decade From that stand-point, the Car TV delivery of our services is an integral addition to our platforms portfolio, considering the amount of local business traveling that occurs,” Mr. Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ, said.
