Almost all the automakers registered growth in total sales while Triumph, Suzuki and Honda saw a marginal fall. Royal Enfield keeps up the positive movement.
The demand for premium bikes in the Indian market is rising steadily while automakers are launching the best of their lineup. January proved to be beneficial for almost all the premium automakers, however, Triumph, Suzuki and Honda are still finding it difficult to convince buyers.
Royal Enfield leads the segment and no other automaker appears to be even close to the giant. The Classic 350 continues to be the ace product with a sale of 27,362 units while the total sales accounted for 47,140 units. The Continental GT was the only product with a negative marking and the lineup is all set to get the Himalayan in March which is expected to be a cherry on top for this rapidly growing company.
The KTM Duke and RC range are performing well with a total sale of 2527 units which is expected to grow considerably in February due to the launch of the MY16 range in January-end. Harley-Davidson is getting a good response with the 1200 Custom registering a sale of 23 units in the first month itself while the affordable Street 750 is again on the top with 248 units while the previously leading Iron 883 managed to sell only 89 units.
Kawasaki ended the month on a similar note while the total sales grew up to 143 units as all the bikes managed to get bigger numbers than December. Triumph lost a marginal slice as the total sales accounted for 68 units. The Tiger XR series sold more than double the amount it managed in December while being the automaker’s best-selling product.
Suzuki did not get any luck either with total sales experiencing a fall while the legendary Hayabusa remains on the top position with 3 units. January was tough for Honda too as its flagship CBR250R saw a fall but the CBR650F surprisingly sold 20 units against 3 units of December. Yamaha had a good time with the newly launched R3 finally getting some response as it sold 79 units against the 28 units of December.
Premium Bike Sales January 2016
– January proved to be a good month for everyone in the segment except Suzuki, Honda and Triumph
– Royal Enfield continues to lead with a growth of 17.74%
– KTM is growing steadily while Harley-Davidson is also getting a good response
– All Kawasaki products registered growth but Triumph had a completely different story with sales going down
– Suzuki and Honda were on the same page while the Yamaha R3 finally got lucky and sold 79 units