Reva Electric Car Company (RECC), manufacturer of India’s first electric car, and Reliance digital, the consumer durables and IT arm of
Reliance Retail, will partner to sell Reva electric cars at the Reliance Digital outlets, top officials of both the companies said. Bangalore-based RECC said the tie-up with Reliance digital targets technology and gadget buyers.

“Sale of electric cars at Reliance digital outlets is part of our initiative that looks at alternate methods to reach potential customers. It will also give us access to a wider customer base,” RECC president (sales & marketing) R Chandramouli said.