Royal Enfield Vintage store pre-owned motorcycle programme launched, first store in Chennai.
Royal Enfield has announced the launch of its first pre-owned motorcycle store in Chennai called Vintage. The Royal Enfield Vintage store is a new format that will exclusively deal with pre-owned, refurbished and restored motorcycles. Currently, the Vintage Store will only deal with Royal Enfield badged motorcycles.
A first-of-its-kind initiative in the 2-wheeler industry, the Vintage store is designed for both existing and potential customers looking for quality-tested and certified pre-owned motorcycles with optimum value and a hassle-free experience. The Vintage store allows for easy discovery and access to pre-owned Royal Enfield motorcycles with an advantage of transparent process and pricing. While on one hand, it is meant for the current Royal Enfield owner looking for an upgrade, on the other hand, it is also a place for the true blue Royal Enfield enthusiast to grow his/her motorcycle collection.
The Royal Enfield Vintage store will have three lines of business – pre-owned, refurbished and restored. All the motorcycles sold through the Vintage chain will be quality-tested, refurbished and repaired by trained technicians. Each motorcycle will be refurbished with genuine motorcycle parts and spares and will undergo a thorough 92-point quality check, hence guaranteeing quality assurance and reliability. The store will also offer assistance with financing options, insurance, warranty and after-sales service for the motorcycles.
Royal Enfield Pre-Owned
– Royal Enfield Vintage Store launched in Chennai
– Will deal in pre-owned, refurbished and restored Royal Enfield motorcycles
– 10 Vintage stores being planned across India in the 1st year
– Will have standardised processes for purchase and sale of pre-owned RE bikes