You read it first on MotorBeam. Suzuki Motorcycle India has launched a special edition version of the Suzuki Access 125 automatic scooter. The special edition version comes in a way to endorse the Being Human Foundation, which is a charitable organisation and an initiative by the famous Bollywood actor, Salman Khan. Suzuki has partnered with the Being Human Foundation and along with the special edition scooter, the dealers will also sell Being Human apparel and merchandise. Salman Khan already endorses the Suzuki brand in India but this time it is the other way round.
The new association will see Suzuki outlets selling apparel initially then Being Human branded biking accessories like helmets. According to Atul Gupta (Suzuki Motorcycles Executive Vice-President), the revenues earned from such products will be directed towards causes such as education of the underprivileged, cataract operations, heart surgeries and bone marrow donation camps. Suzuki is expecting sales of around 40,000 units from the special edition Access and a turnover of around Rs. 3 crores from the merchandise sales.
The special edition Suzuki Access 125 gets some cosmetic changes that includes “Apna way of life” logo on the side, beige synthetic leather seat cover, “Being Human” emblem at the front, chrome grab rail and chrome finished rear view mirrors. The Suzuki Access 125 special edition is priced at Rs. 58,975/- (on-road Mumbai). The Access scooter is powered by a 4-stroke, single-cylinder, air-cooled, 124cc engine that produces 8.58 BHP of power with 9.8 Nm of torque, mated to a CVT automatic transmission.