Tata has decided to bring back the nostalgic nameplate with a modern concept.
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Tata’s surprise at the Auto Expo came in the form of the radically styled Sierra concept. The company brought back the much-loved nameplate and iconic styling. Tata’s new concept pays an homage to the original Sierra SUV called Telco in the early 1990s.
The concept SUV is based on Tata’s ALFA platform that currently underpins the Altroz. The design is very similar to the original SUV with curved-over rear windows. Unlike the original car, the concept features a wrap-around design for the rear windows creating a glass canopy. The rear has a squared-out profile and the chunky tires add to the rugged feel.
The original Sierra was a three-door SUV (two side, one rear) set-up. Tata has tried to follow the same theme. Thus the concept does away with a rear-door on the right side, while the left-door gets a sliding mechanism. The smartly disguised glass area and B-pillar gives the impression that the concept is three-door, even from the left.
The concept’s cabin gets a lounge-like set-up with the passenger seat able to swivel. The minimalistic and airy cabin may hint Tata’s future interior designs. We also spotted plant-like elements on the dashboard.
There is no word if and when Tata is going to bring the Sierra back in production. Details about the electric powertrain remain thin. But a cherished nameplate, iconic styling and capable platform might make the Sierra a great success.
