Tata Motors gets zest in the life of their customers by organising the largest convoy of one branded vehicle and engaging them in the ownership of their Tata Zest.
Tata Motors’ Zest, entering the Asia Book of Records for conducting a convoy of the largest single branded cars is a news but more importantly it is the participation of several happy and willing customers that should help send a message of successful and glorious ownership to non-Tata owners. Tata Motors have come a long way from developing products like the Indica to products like the Zest, Bolt and the yet to be launched Zica.
The level of quality, after-sales and service and similar factors have grown by leaps and bounds thanks to policies like HorizonNext but what has not changed is the perception of people, this exercise carried by Tata Motors will definitely be instrumental in uplifting that image.
Tata Motors successfully celebrated the spirit of the Zest by engaging and participating in a record breaking rally with many delighted customers in Pune. The rally was held in three batches covering a distance of 21.19 kms from Pune to Pan Card Club, Baner. The record breaking drive saw 154 Tata Zests participating to create a harmony of cheerfulness and encouraging excitement between the viewers.
On a similar customer centric focus, Tata Motors initiated this unique mileage challenge among Bolt owners under the tag #GetSetBolt, while also sharing this challenge among the Zest owners too. The challenge saw participation in two categories, petrol and diesel respectively. Encouragingly more than 2000 customers participated posting highest mileage figures of 47.69 km/l by the petrol and 37.54 km/l by the diesel with the Zest compact sedan.
With revenues at Rs. 2,62,796 crores (USD 42.04 billion) during the year 2014-15, Tata Motors is undeniably generating amazing profits through its subsidiaries and acquired companies like Jaguar Land Rover but what gets to be seen is if Tata Motors could cash on the expertise of their highly acclaimed subsidiaries and use it to relish a new life into Tata Motors’ product cycle.