Volkswagen not selling Ducati as the supervisory board of the latter is against this sale happening.
After all the hype that either Royal Enfield or TVS Motor or Hero MotoCorp or Bajaj or even Harley-Davidson might buy the Ducati brand, here comes a twist in the tale. Volkswagen which owns Audi (the brand that owns Ducati) now says they might not sell Ducati at all.
The reason being that the supervisory board is quite against this idea and it might not give an approval for this sale to happen either. While Volkswagen had planned to sell off Ducati following the diesel-gate emission scandal, the 20 member supervisory board consisting of Volkswagen’s labour leaders are of the opinion that selling Ducati isn’t going to bear any financial benefits to brand Volkswagen as the brand stands to gain more in terms of image if they retain the brand (even at a loss) that they stand to gain in monetary terms if they sell it.
A board spokesperson tells that none of the supervisory board members of Volkswagen or of Renk or MAN Diesel and Turbo will approve this sale as they are not in need of money, nor are they intending to sell off any of their subsidiaries. While the Porsche and Piech families who have a 52 percent controlling stake in the supervisory board are also not keen on this sale, they are yet to make an official statement on this regard.
Ducati Not For Sale
– Bajaj was reportedly in final talks to acquire Ducati
– The supervisory board whose approval is required is against the sale
– Porsche and Piech families aren’t keen on selling the Ducati brand