Bentley aims to sell 100 units in India by 2017    Fiat Chrysler recall 11 lakh vehicles    Next gen Skoda Yeti to be bigger with more space    Goa is the fastest growing market for Mercedes-Benz    Mahindra to launch Bolero Pik-Up on 27th April

Tata Nano Among Best Selling Cars In 2012

Total Shares 0

2012 Tata Nano Special Edition

The Tata Nano, after facing very slow sales since its launch, has finally secured its place in the list of top 10 highest selling cars in India. With significant sales after August this year, and 18 percent growth as compared to last year, resulted in the Nano acquiring ninth place. In spite of sales of petrol cars plummeting and even the long running highest selling car of India, the Maruti Suzuki Alto, selling slower than previous years, the Nano making it into the top ten list is commendable.

Marred due to its ‘cheap’ and ‘unsafe’ image initially, the space, practicality, value for money and fuel efficiency offered by the Nano went unnoticed resulting in buyers looking elsewhere for a cheap petrol hatchback. But with the 2012 edition being launched, many changes occurred with new colors, better overall styling and improved quality attracted young buyers. Tata Motors said that 20 percent of the owners are women and 42 percent of the owners are below the age of 35. So the changes made by the company to improve the image of the car has worked to a certain extent.

Now with a more powerful 800cc, 3-cylinder petrol engine as well as a diesel engine in the pipeline, the Nano, will be in contention for more buyers. The Nano will become the cheapest diesel passenger car available in the country (and even the world) resulting in a definite advantage. In today’s congested traffic conditions, high fuel prices and lack of space in big cities, the Nano makes a compelling case for itself.

Tata Motors should take this opportunity to revamp the image of the car as a great practical car for the young generation and price the diesel version very competitively and they will have a winner in their hands. The Nano definitely has tremendous potential but only if the company can play their cards right.

Source – Live Mint

Comments on this entry are closed.

  • atul kumar

    sir,when tatamotor will launch automatic version of nano petrol.I think nano automatic will become a succesfull model, it will definatly boost the sales of cute city microcar nano.

Aprilia Tuono V4 1100 Factory Test Ride Review

Aprilia Tuono V4 1100 Factory Test Ride Review


April 29, 2016    Faisal Khan

Aprilia Tuono V4 1100 Factory Review Bike Tested: Aprilia Tuono V4 1100 Factory Review; Road Test No. 689 Price OTR Mumbai: Rs. 21,54,232/- The Aprilia Tuono offers the perfect blend of superbike power & street-fighter usability Italians sure know how to make automobiles, be it on 2 or 4-wheels. In recent times, there has been […]

2016 Jaguar XE Test Drive Review

2016 Jaguar XE Test Drive Review


April 27, 2016    Aman Sancheti

Jaguar XE Review Car Tested: 2016 Jaguar XE Petrol; Road Test No. 688 Price OTR Mumbai: Rs. 55.78 lakhs The XE has got a lot of attention from Jaguar and it shows, a very important car for the brand When an individual wants to announce their arrival, one of the first step is to buy […]

2016 BMW 3-Series Facelift Test Drive Review

2016 BMW 3-Series Facelift Test Drive Review


April 27, 2016    Parth Gohil

2016 BMW 3-Series Facelift Review Car Tested: 2016 BMW 320d M-Sport; Road Test No. 687 Price OTR Mumbai: Rs. 44.78 – 55.35 lakhs The BMW 3-Series gets some much-needed increase in appeal with this mid-life update M is the most powerful letter in the world. I learnt and experienced that during a track drive in […]

Tata Bolt Long Term Review – Final Report

Tata Bolt Long Term Review – Final Report


April 27, 2016    Parth Gohil

Tata Bolt Long Term Review Long Term Test No. 87 Car Tested: Tata Bolt MultiJet XT Kms Done: 9508 kms Test Started at: 5271 kms Test Concluded at: 14779 kms Mileage: 15.99 km/l, 19.98 km/l (best), 12 km/l (worst) Fuel Consumed: 595-litres Fuel Cost: Rs. 30,654/- Rs. per km: Rs. 3.22/- Drive the Bolt and […]