Tata Motors will soon launch the Safari Storme facelift and the company is betting big on the vehicle. We have got hold of the product guide which reveals all the details of this SUV.
Tata Motors will launch the Safari Storme next month, after the GenX Nano goes on sale. The vehicle has been long awaited but has been delayed for reasons best known to the company. In the time taken by Tata Motors to bring a facelift to the market, other manufacturers have made a new generation model in that much time! The vehicle doesn’t get drastic changes, the power has increased by 10 PS but the torque output remains the same, there is no 6-speed gearbox or an autobox and basic features like climate control AC, multi-information display, touch-screen audio system have been omitted (all this is offered on the cheaper Bolt and Zest).
Tata Motors plans to aggressively promote the Safari Storme and has started dealer dispatches. The company will run a 3-week print campaign in leading newspapers. It has also planned a 1800 spot radio campaign during May to tap into the IPL frenzy. The Safari Storme will also be aggressively promoted on social media platforms and a contest will be run to build excitement around the SUV. However, calling the vehicle as “All New Tata Safari Storme” won’t make it all-new, it’s still a minor refresh at best.
Tata Motors wants to tap into existing Safari customers and will launch the ‘Safari Upgrade Program’, targeting the 1.21 lakh Safari owners. Corporate campaign, finance schemes, etc. will be done to boost sales but with the Mahindra Scorpio being more loaded and also a more value for money product, this Safari won’t kick up any storm on the sales chart. Meanwhile, what are the list of changes? A picture speaks a 1000 words, we have 33 pictures for you here which go through the detailed changes on the vehicle.