The Audi Mobile Terminal comes with a car on display, Audi Exclusive Elements and an Audi lounge. The mobile showroom will also organise test drives and connect customers to dealerships.
Deepening its presence in tier II and III markets, Audi India has launched the Mobile Terminal showroom initiative in the country. Based on the Audi Terminal concept, the Mobile Terminal showroom is a fully functional portable showroom on the move and provides a complete ‘Audi’ experience to customers irrespective of the location. The automaker stated that this concept has been designed to tap the growing customer base in smaller cities and towns that are contributing significantly to overall sales.
Pushing its best foot forward, the Audi Mobile Terminal comes with a car on display, Audi Exclusive Elements, a lounge area and also displays the German automaker’s accessories. In addition, the terminal concept will be organising test drives for customers and will connect prospective buyers with Audi dealerships for inquiries, bookings and after sales support. With the new concept, the German auto giant is taking the brand to the customer’s doorstep while showcasing the company’s values experientially.
The Audi Mobile Terminal is scheduled to visit 30 cities over the next 12 months and will be targeting over 2000 customers pan India. The terminal will be showcased to customers for two days in each of the targeted cities in association with the manufacturer’s dealer partners. The automaker also plans to hold the Audi Driving Experience in select cities that will help customers have better access to vehicles.