Bajaj Dominar 400 new ad video released; this time around, the company takes no dig at the bike’s rivals.

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Bajaj has released a new advertisement video of the Dominar 400, its flagship offering. The company is going all out to promote the Dominar 400 which is positioned as a sports tourer. Surprisingly, this time around, Bajaj hasn’t mocked any of the Dominar’s rivals which is indeed a good thing as the advertisement just focuses on the Dominar 400 and nothing else.

The video focuses on the Dominar 400’s capability to ride long distances easily. The video shows that the 373.3cc single-cylinder liquid-cooled engine with a power and torque output of 35 PS and 35 Nm respectively is capable of cruising all day long as well as hyper-riding. Riding a big bike for longer hours could be a pain but not in the Dominar. The sorted ergonomics and rear monoshock ensure a comfortable ride while the all-LED headlights are a boon when riding in dark conditions. The bike also gets a slipper clutch and a dual-channel ABS system.

Overall, Bajaj seems to have changed its strategy of marketing the Dominar 400 and the latest advertisement video looks like an example of that. The entire commercial goes on to highlight the strengths of the Dominar and this is likely to get more appreciation from the current owners and the prospective buyers as well. How many of you feel that HaathiMatPaalo advertisements were not needed?

Dominar 400 New Ad Video

– Bajaj tries to market the Dominar differently
– New ad video focuses only on the product
– Dominar 400 is one of the best value for money bikes available in India

2018 Bajaj Dominar 400 New Colours
The Dominar 400 is priced at Rs. 1.46 lakhs for the regular variant and Rs. 1.60 lakhs for the ABS variant (both prices, ex-showroom, Delhi)